Jian Chung Yuan, Benjamin; Yi Liu, Chun; Ming Kao, Kun; … - In: European Business Review 21 (2009) 5, pp. 453-471
Purpose – The purpose of this paper is to analyze the development of body fitness equipment in Taiwan from the viewpoint of innovation and the factor of success for innovation. Design/methodology/approach – The research methods include a literature study and a case study. In addition, the...