Rahman, Shakil M.; Tootoonchi, Ahmad; Monahan, Michael L. - In: Competitiveness Review: An International Business Journal 21 (2011) 5, pp. 441-451
Purpose – The purpose of this paper is to determine if rural firms can utilize technology to communicate with their customers, compete for business, reduce costs, and improve operations to maintain competitive advantage. Design/methodology/approach – Businesses in the service area were...