Purpose – The purpose of this paper is to provide a brief and necessarily partial overview of the design, motivation, and use of the Ag-Analytics platform (ag-analytics.org), focussing on integration and warehousing of publicly available research data for broad communities of researchers,...

Cover; Title Page; Copyright; Contents; Introduction: Who Should Read This Book; Part 1 A Complete Predictive Marketing Primer; Chapter 1 Big Data and Predictive Analytics Are Now Easily Accessible to All Marketers; The Predictive Marketing Revolution; The Power of Customer Equity; Predictive...

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive...

Weltweit wachsen die Datenmengen unaufhörlich. Big Data ist schon längst nicht mehr nur bei Tech-Executives ganz oben auf der Agenda. Mehr und mehr Unternehmen machen sich die Potenziale von Big Data entlang des Kundenprozesses insbesondere im Rahmen der Neukundengewinnung, der...

Purpose – The aim is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This article is prepared by an independent writer who adds their own impartial comments and...

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...