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Etzold, Veit; Buswick, Ted - In: Business Strategy Series 9 (2008) 5, pp. 279-284

Purpose – This article seeks to distinguish between rhetorical and cognitive metaphors and argues in favor of “pushing … associations. This paper discusses William the Conqueror and Madonna as strong candidates for useful metaphors. Findings … – Metaphors are a powerful tool in business to understand partners, customers, and market participants. Practical implications …

Persistent link: https://www.econbiz.de/10014689348

Shaping the body and technology

Buchanan‐Oliver, Margo; Cruz, Angela; Schroeder, … - In: European Journal of Marketing 44 (2010) 5, pp. 635-652

Purpose – This paper aims to provide a theoretical analysis of contemporary brand communication for technology products, focused on how the human body functions as a metaphorical and communicative device, to shed insight into how technological brands make their products understandable,...

Persistent link: https://www.econbiz.de/10014722651

Virtual strategy development in Alfa Laval

Malmgren, Mikael E.; Caulat, Ghislaine - In: Strategic Direction 25 (2009) 11, pp. 14-20

Purpose – This case study describes how Alfa Laval instigated and deployed virtual working to develop the response to a major strategic initiative. Design/methodology/approach – The challenge was to engage the top 30 managing directors located in countries across the globe in a six‐month...

Persistent link: https://www.econbiz.de/10015010443

A multivariate analysis of undergraduate business schools' curricula in Turkey

Sarıgül, Haşmet; Sengelen, Hakan Eren - In: Journal of education for business 97 (2022) 3, pp. 150-160

Persistent link: https://www.econbiz.de/10013167360

The performative university: "targets", "terror" and "taking back freedom" in academia

Jones, David R.; Visser, Max; Stokes, Peter; … - In: Management learning : the international journal for … 51 (2020) 4, pp. 363-377

Persistent link: https://www.econbiz.de/10012259993

Co-creative learning in innovation laboratories using lego serious play workshops

Ǧaiyūsī, ʿAuda Rāšid al-; Durugbo, Christopher M. - In: International journal of innovation and technology … 17 (2020) 7, pp. 2050051-1-2050051-27

Persistent link: https://www.econbiz.de/10012544195

Managing and improvising: lessons from jazz

Barrett, Frank J. - In: Career Development International 3 (1998) 7, pp. 283-286

Offers a model of leadership development based on the metaphor of jazz improvisation. Examines the meaning of improvisation as applied to jazz and shows how managers’ lives are similar to that faced by jazz improvisers in that they often face problems which are unstructured and ambiguous....

Persistent link: https://www.econbiz.de/10014693817

Pas de deux ‐ learning in conversation

Alred, Geof; Garvey, Bob; Smith, Richard - In: Career Development International 3 (1998) 7, pp. 308-313

Learning in conversation occurs in a variety of ways. This paper explores one particular way which, it is argued, is … central in a knowledge economy. Non‐linear learning occurs through revisiting and re‐examining recurring issues in working … life to arrive at new perspectives and new commitments to act in new ways. Such learning contrasts with learning that is …

Persistent link: https://www.econbiz.de/10014693819

The Technology of Creativity

Alder, Harry - In: Management Decision 32 (1994) 4, pp. 23-29

leaders. Describes a number of specific techniques, including what are termed Chunking, Sleight of Mouth, Reversals, Metaphors …

Persistent link: https://www.econbiz.de/10014933618

Symbols and quantitative FUN‐damentals

Karathanos, Patricia; Pettypool, Diane - In: Management Decision 36 (1998) 3, pp. 171-174

conceptual building blocks for further learning. Several examples of how symbolism may be used to strengthen teaching and … learning in “quantitative” courses are provided. …

Persistent link: https://www.econbiz.de/10014933892

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