M. Muñiz Jr, Albert; Norris, Toby; Alan Fine, Gary - In: European Journal of Marketing 48 (2014) 1/2, pp. 68-88
Purpose – In recent years, scholars have begun suggesting that marketing can learn a lot from art and art history. This … with consummate skill to assure his position in the art world. By mid-career, he had established his brand so successfully … had to read the culture in which he operated and manage the efforts of a complex system of different intermediaries and …