Durmusoglu, Serdar S.; Calantone, Roger J.; Sambamurthy, V. - In: Journal of Product & Brand Management 15 (2006) 7, pp. 435-441
Purpose – Firms spend considerable amount of money on information technology (IT) to improve their processes, thereby reducing costs, enhancing quality and getting to market faster. Consequently, understanding the effective relationship between the IT department and new product development...