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Okazaki, Shintaro; Romero, Jaime - In: Online Information Review 34 (2010) 1, pp. 98-114

‐scale, mobile‐based web survey was conducted in Japan to assess behavioural variables (media time allocation, media richness … segments: dual media users (i.e. users of the internet on both the mobile and the PC); mobile internet users; PC internet users … levels of media richness in online media; and share common motives for accessing internet media via both mobile and PC. The …

Persistent link: https://www.econbiz.de/10014965983

Linking perceived value of mobile marketing with the experiential consumption of mobile phones

Andrews, Lynda; Drennan, Judy; Russell‐Bennett, Rebekah - In: European Journal of Marketing 46 (2012) 3/4, pp. 357-386

Purpose – This study seeks to examine the nature of consumers' perceptions of the value they derive from the everyday experiential consumption of mobile phones and how mobile marketing (m‐marketing) can potentially enhance these value perceptions. Design/methodology/approach – Q...

Persistent link: https://www.econbiz.de/10014722811

Mobile phones as an extension of the participant observer's self

Hein, Wendy; O'Donohoe, Stephanie; Ryan, Annmarie - In: Qualitative Market Research: An International Journal 14 (2011) 3, pp. 258-273

Purpose – This paper examines the value of mobile phones in ethnographic research, and seeks to demonstrate how this particular technology can support and enhance participant observation. Design/methodology/approach – Reflecting in detail on one researcher's experience of incorporating this...

Persistent link: https://www.econbiz.de/10014987271

Social marketing at the right place and right time with new media

Bernhardt, Jay M.; Mays, Darren; Hall, Amanda K. - In: Journal of Social Marketing 2 (2012) 2, pp. 130-137

Purpose – The purpose of this paper is to seek to discuss how the new media revolution can improve social marketing by bringing the “place” (one of four P's from the marketing mix) closer to the consumer. Design/methodology/approach – This paper describes current new media trends related...

Persistent link: https://www.econbiz.de/10014907055

Understanding the equilibrium dynamics of European broadband diffusion

Suenaga, Hiroaki; Madden, Gary - In: Applied economics 50 (2018) 60, pp. 6553-6568

Persistent link: https://www.econbiz.de/10012063509

Technology adoption in markets with network effects: Theory and experimental evidence

Keser, Claudia; Suleymanova, Irina; Wey, Christian - 2011

We examine a technology adoption game with network effects in which coordination on technology A and technology B constitute a Nash equilibrium. Coordination on technology B is assumed to be payoff-dominant. We define a technology's critical mass as the minimum share of users necessary to make...

Persistent link: https://www.econbiz.de/10010306874

Estimating Critical Mass in the Global Cellular Telephony Market

Grajek, Michał; Kretschmer, Tobias - 2010

Critical Mass is a common feature of technology diffusion processes. We develop a structural model of demand with network effects to provide a rigorous definition of critical mass as a function of installed base, price and network effects. Using data from the digital cellular telephony market,...

Persistent link: https://www.econbiz.de/10010352123

Identifying critical mass in the global cellular telephony market

Grajek, Michał; Kretschmer, Tobias - In: International journal of industrial organization 30 (2012) 6, pp. 496-507

Persistent link: https://www.econbiz.de/10009699690

Estimating critical mass in the global cellular telephony market

Grajek, Michał - 2010

Persistent link: https://www.econbiz.de/10010357558

The role of critical mass in establishing a successful network market : an experimental investigation

Ruffle, Bradley J.; Weiss, Avi; Etziony, Amir - In: Journal of behavioral and experimental economics 58 (2015), pp. 101-110

Persistent link: https://www.econbiz.de/10011566195

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