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Le marketing stratégique et opérationnel des enseignes de la grande distribution en matière de produits de la mer est analysé en relation avec leurs stratégies d'approvisionnement. Les évolutions structurelles et stratégiques des enseignes sont présentées en faisant apparaître les...
Persistent link: https://www.econbiz.de/10011198498
We develop a general paradigm of organizational buying and customer preferences at several authority levels within retail firms. The paradigm includes ten propositions, including the following three: (1) Organizational buying involving persons at several authority levels occurs for purchases...
Persistent link: https://www.econbiz.de/10014843361
Discusses the development of quick response techniques in different parts of the world, notably the UK, USA, continental Europe and Japan. While much of the initial work on quick response focused on the fashion sector of business, deals specifically with grocery markets where arguably quick...
Persistent link: https://www.econbiz.de/10014794029
A new training program for managers at UK retailer Safeway encourages participants to decide their personal direction without reference to the company’s interests, on the basis that the individual is more interested than anyone else in his or her own development. The Aspire! program, described...
Persistent link: https://www.econbiz.de/10014751841
developing country. When supermarket technology was introduced to China in 1981, supermarkets were mainly serving visitors from … overseas. When the economic environment improved during the 1990s, supermarkets in China shifted focus to the local community …. The findings of this study showed that the nature of problems faced by supermarkets changed over time during the past 18 …
Persistent link: https://www.econbiz.de/10014802969
A number of competitive forces seem set to re‐shape the UK grocery retail market during the 1990s, such as superstore saturation, information technology, and the emergence of a dominant “Big Three” group of retailers. A factor likely to be of major significance is the entry of European...
Persistent link: https://www.econbiz.de/10014803722
The presence of a written shopping list on a major grocery buying trip to the supermarket is tangible evidence of out‐of‐store planning by the shopper. This pre‐planning may influence both time spent in store and grocery expenditure, two factors of importance to supermarket retailers. Set...
Persistent link: https://www.econbiz.de/10014803726
Little has been written about the evaluative aspects of new product decisions within the broad reseller market. Reports a study, prior to which no known information existed about New Zealand retail grocery buyers′ evaluations of new products, procedures followed or importance attached to...
Persistent link: https://www.econbiz.de/10014803750
Saturation of retail stores, at national and local levels, is a cause for concern in Britain. Attempts to define saturation in grocery retailing and to investigate its relationships with market penetration and catchment area size. Discusses the differing views of commentators and retailers, and...
Persistent link: https://www.econbiz.de/10014803754
Demonstrates the usefulness of combining retail market segmentation with competitive analysis as a very effective method to understand the dynamics of retail markets and to analyse strategic options for supermarket chains. Attempts to advance the market segmentation research by narrowing the gap...
Persistent link: https://www.econbiz.de/10014803758