Lenin argued that nationalism should be supported against colonialism, though ultimately subordinated to the interests of the working class. He admitted there were linguistic and cultural issues, but associated the nation state chiefly with capitalist economics. Contrasts Lenin′s historical...

Examines the relationship between economics and culture. Discusses the role of Protestantism, Calvanism and Catholicism in the affluency of societies. Refers to the article by D.J. O′Neil in this issue which discusses the works of Horace Plunkett, Edward Banfield and George Foster, who applied...

Provides an interpretation of some of the consequences of recent transitions in Hungary and how these consequences have affected managerial behaviour in that country. Using a qualitative methodology argues that the powerful effect of the transition at a societal and an individual level must be...

The Jingpo ethnic minority is located almost entirely in Dehong Prefecture in the west of Yunnan. This prefecture borders Myanmar, shares a number of natural characteristics with it, and is dissected by rivers which form the upper reaches of the Irrawaddy River. Its climate is influenced by...

Suggests that traditional approaches to the segmentation of international markets cluster countries according to discrete environmental macro factors. Instead, international markets need to be viewed on a continuum rather than as being entirely similar or dissimilar. Posits that the level of...

Purpose – The purpose of this paper is to identify, review and evaluate international marketing (IM) studies in the domain of cultural country classification (1985‐2006). Design/methodology/approach – First, articles in which an “original” classification is developed are identified....

Purpose – The purpose of this paper is to focus on two questions that are especially pertinent to international marketers. Is a strong ethnic identity (EID) generally incompatible with a globally‐oriented disposition (cosmopolitanism: COS), and to what extent is the EID‐COS relationship...

The role of culture in international marketing strategies for a widely traded cultural service, television programming, is examined. The focus is on how non‐US television programme producers can exploit opportunities in the foreign marketplace by adopting a marketing approach that analyses the...

While demand for many products has become more homogeneous across countries, cultural factors have strongly inhibited this change as well. In a multicultural world, cultural heterogeneity will continue to remain the most significant barrier to one global market. Cultures are resilient and...