Schoenbachler, Denise D.; Gordon, Geoffrey L. - In: Journal of Consumer Marketing 19 (2002) 1, pp. 42-53
Observes that traditional retail, catalog, and online‐only businesses face a critical decision – to accept a new, yet unrefined business model that includes multiple channels or to retain their single channel model and risk becoming obsolete and left behind by new, multi‐channel...