Lee, Seung‐Eun; Littrell, Mary A. - In: International Journal of Retail & Distribution Management 33 (2005) 2, pp. 133-147
the structural interrelationships among internet shopping value, beliefs about the web site, shopping attitude, and … of the extended TRA in the context of cultural product shopping on the internet. Overall, the findings confirmed elements …. Practical implications – Consumers who shop for cultural products on the internet have both hedonic and utilitarian shopping …