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The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.; Vowles, Nicole S.; Black, Gregory S. - In: Services marketing quarterly 34 (2013) 4, pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
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Analysis of homogeneity between organised and traditional retailers with respect to customer loyalty
Balakrishnan, Shyamaladevi; Parthasarathy, Ravilochanan - In: International journal of business excellence 11 (2017) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10011734392
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Hotel customer retention : a study of customers' perspectives in an emerging market
Adzoyi, Paulina N.; Blomme, Robert J.; Honyenuga, Ben Q. - In: Advances in hospitality and leisure 17 (2022), pp. 21-36
Persistent link: https://www.econbiz.de/10014309047
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Customer value and switching costs in business services: developing exit barriers through strategic value management
Liu, Annie H. - In: Journal of Business & Industrial Marketing 21 (2006) 1, pp. 30-37
Purpose – The purpose of this study is to examine the concept of customer value and its role in building switching costs perceptions. The current research develops scales and empirically validates a typology of customer value for business services. Design/methodolgy/approach – Through an...
Persistent link: https://www.econbiz.de/10014842797
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An empirical study on customer retention and customer loyalty
Alhawari, Damer - In: International journal of information systems and change … 7 (2015) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
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Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar; Ganesh, Srikanth; Rahul, T.; Mann, … - In: International journal of business information systems : … 16 (2014) 3, pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
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The influence of external and internal factors of consumer behaviour on customer satisfaction and its implication on customer loyalty at Bank XYZ Jakarta, Indonesia
Rushadi - In: International journal of markets and business systems 2 (2016) 4, pp. 309-334
Persistent link: https://www.econbiz.de/10011716080
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A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari; Rajendran, G. - In: International journal of process management and … 3 (2013) 4, pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
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Customer satisfaction and loyalty : a case study from the banking sector
Rahman, Hasebur - In: Central European business review : CEBR 2 (2013) 4, pp. 15-23
Persistent link: https://www.econbiz.de/10010345391
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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387