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Place images and nation branding in the African context : challenges, opportunities, and questions for policy and research
Papadopoulos, Nicolas G.; Hamzaoui-Essoussi, Leila - In: Africa journal of management 1 (2015) 1/4, pp. 54-77
Persistent link: https://www.econbiz.de/10011713738
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao; Chen, Jie; Alden, Dana; Chen, Qimei - In: Journal of international marketing 31 (2023) 1, pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
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How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu; Zhang, Xu; Zhu, Hong - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
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A longitudinal analysis of country image and brand origin effects
Magnusson, Peter; Zdravkovic, Srdan; Westjohn, Stanford A. - In: International marketing review 39 (2022) 4, pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
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World of origin : the contagious ingredient of monastic products
Paquier, Marie-Catherine; Morin-Delerm, Sophie; Pecot, … - In: Marketing theory 23 (2023) 3, pp. 385-409
Persistent link: https://www.econbiz.de/10014368291
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Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor; Zambaldi, Felipe; Guissoni, Leandro Angotti - In: Journal of international marketing 31 (2023) 2, pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
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Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John; Godwin, Lynn - In: Journal of international consumer marketing 35 (2023) 5, pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
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Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo; Bartsch, Fabian; Zeugner-Roth, Katharina … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
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Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo; Bartsch, Fabian; Krüger, Tinka; Kim, … - In: International marketing review 40 (2023) 2, pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
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Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10014530026