, brand awareness, perceived quality, and brand associations. These dimensions, in turn, influence brand equity. Data were …

most important factors that affect the Brand Equity of Private Label Brands; However, Perceived Quality, Brand Image and …

hotels did not differ on the dimensions of brand image and brand loyalty; however, they did differ on perceived quality. As … perceived quality received is based on customers’ expectations, hotels are required to provide quality services so as to meet … should be made to improve the perceived quality within each of the hotel chains. Suggestions for future research are offered. …

image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data … relationship and is able to create brand equity for Disney the most, whereas perceived quality and brand association have a low … the brand equity of Disney. These five factors are brand awareness, brand image, perceived quality, brand association and …