Al-Qeisi, Kholoud; Dennis, Charles; Alamanos, Eleftherios; … - In: Journal of Business Research 67 (2014) 11, pp. 2282-2290
Firms gain many benefits from well-designed websites. But which elements of website design quality really matter, and how do these elements influence usage behavior? With the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, this paper proposes that...