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The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
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Cosmetic surgery intent among Generation Y consumers : a social network perspective
Voelker, Troy A.; Pentina, Iryna - In: Health marketing quarterly 28 (2011) 1, pp. 38-56
Persistent link: https://www.econbiz.de/10008990991
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Exploring effects of online shopping experiences on browser satisfaction and e-tail performance
Pentina, Iryna; Amialchuk, Aliaksandr; Taylor, David George - In: International journal of retail & distribution management 39 (2011) 10, pp. 742-758
Persistent link: https://www.econbiz.de/10009376921
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Plagiarism : what don't they know?
Voelker, Troy A.; Love, Leonard G.; Pentina, Iryna - In: Journal of education for business 87 (2012) 1, pp. 36-41
Persistent link: https://www.econbiz.de/10009501784
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Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna; Koh, Anthony C.; Le, Thuong T. - In: International journal of internet marketing and … 7 (2012) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
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Drivers and outcomes of brand relationship quality in the context of online social networks
Pentina, Iryna; Gammoh, Bashar S.; Zhang, Lixuan; … - In: International journal of electronic commerce : IJEC 17 (2012/13) 3, pp. 63-86
Persistent link: https://www.econbiz.de/10009745720
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Exploring social media marketing strategies in SMEs
Pentina, Iryna; Koh, Anthony C. - In: International journal of internet marketing and … 7 (2012) 4, pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
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Developing a grassroots cross-cultural partnership to enhance student experiences
Pentina, Iryna; Guilloux, Véronique - In: Cases on innovations in educational marketing : …, (pp. 183-195). 2011
Persistent link: https://www.econbiz.de/10009406212
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A cross-national study of Twitter users’ motivations and continuance intentions
Pentina, Iryna; Basmanova, Oksana; Zhang, Lixuan - In: Journal of marketing communications 22 (2016) 1, pp. 36-55
Persistent link: https://www.econbiz.de/10011536063
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Source characteristics in online shopping : do Avatar expertise, similarity, and attractiveness affect purchase outcomes?
Taylor, David G.; Pentina, Iryna - In: Online consumer behavior : theory and research in …, (pp. 35-54). 2012
Persistent link: https://www.econbiz.de/10009567834