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Xie, Tianling; Pentina, Iryna; Hancock, Tyler - In: Journal of service management 34 (2023) 4, pp. 806-828

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Pentina, Iryna; Xie, Tianling; Hancock, Tyler; Bailey, … - In: Psychology & marketing 40 (2023) 8, pp. 1593-1614

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Pentina, Iryna; Taylor, David G. - In: Journal of customer behaviour 9 (2010) 2, pp. 135-150

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Pentina, Iryna; Spears, Nancy - In: Journal of customer behaviour 10 (2011) 1, pp. 73-94

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Voelker, Troy A.; Love, Leonard G.; Pentina, Iryna - In: Journal of education for business 87 (2012) 1, pp. 36-41

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Pentina, Iryna; Guilloux, Véronique - In: Cases on innovations in educational marketing : …, (pp. 183-195). 2011

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Voelker, Troy A.; Pentina, Iryna - In: Health marketing quarterly 28 (2011) 1, pp. 38-56

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Pentina, Iryna; Amialchuk, Aliaksandr; Taylor, David George - In: International journal of retail & distribution management 39 (2011) 10, pp. 742-758

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Pentina, Iryna; Koh, Anthony C.; Le, Thuong T. - In: International journal of internet marketing and … 7 (2012) 1, pp. 65-82

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Pentina, Iryna; Gammoh, Bashar S.; Zhang, Lixuan; … - In: International journal of electronic commerce : IJEC 17 (2012/13) 3, pp. 63-86

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