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Chinese consumers' perceptions of functional foods : a netnography study of foods that help the immune system recover from air pollution

Cong, Lei; Bremer, Phil; Mirosa, Miranda - In: Journal of food products marketing : innovations in … 25 (2019) 6, pp. 628-646

Persistent link: https://www.econbiz.de/10012243439

A netnographic and regression approach to study customer skepticism towards online travel companies

Kumar, Apoorva; Garga, Pawan - In: Manthan : journal of commerce and management 7 (2020) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012291504

Consumption attachments of Brazilian fans of the National Football League : a netnography on Twitter interactions

Moura, Bruno Melo; Souza-Leão, André Luiz Maranhão de - In: Innovation & management review 17 (2020) 3, pp. 251-266

consumers and league. Based on this, this study aims to analyze how the interaction in social media of the Brazilian NFL … undertaken was Netnography, commonly used to investigate cultural practices occurring in online environments. The research corpus …

Persistent link: https://www.econbiz.de/10012262349

Influence of ecuadorian homosexual subculture in consumption culture : study about information consumption on Twitter

Perez-Cepeda, Maximiliano; Arias-Bolzmann, Leopoldo - In: Journal of promotion management : innovations in … 26 (2020) 5, pp. 704-725

Persistent link: https://www.econbiz.de/10012258083

The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia

Benmiled-Cherif, Héla; Kaufmann, Hans Rüdiger; … - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 285-299

Persistent link: https://www.econbiz.de/10011573426

Online brand communities : constructing and co-constructing brand culture

Schembri, Sharon; Latimer, Lorien - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 628-651

Persistent link: https://www.econbiz.de/10011577362

Exploring Japanese consumers' cultural meanings and consumption of American fashion

Lee, Juyoung; Son, Jihyeong - In: The international review of retail, distribution and … 27 (2017) 2, pp. 207-223

Persistent link: https://www.econbiz.de/10011704068

Social labour : exploring work in consumption

Anderson, Stephanie; Hamilton, Kathy; Tonner, Andrea - In: Marketing theory 16 (2016) 3, pp. 383-400

Persistent link: https://www.econbiz.de/10011613573

Nostalgia in on-line brand communities

Koetz, Clara; Tankersley, John Daniel - In: Journal of business strategy 37 (2016) 3, pp. 22-29

Persistent link: https://www.econbiz.de/10011595024

Consumer behavior regarding wearable technologies: Google Glass

Nunes, Gibran Sales; Arruda Filho, Emílio José Montero - In: Innovation & management review 15 (2018) 3, pp. 230-246

netnography via passive observation. Data collection was conducted using the social network Reddit over a period of about four … months. Findings: Three categories and two subcategories of consumers were found, namely, socially satisfied; socially … as positive and negative for consumers which blocked the technology launch in the market. …

Persistent link: https://www.econbiz.de/10011963291