Purpose – This paper aims to contribute to the special issue theme by analysing intentional non‐consumption through … anti‐consumption and consumer resistance lenses. Design/methodology/approach – A total of 16 in‐depth interviews with women … who intentionally practise non‐consumption for sustainability were completed. Findings – Two major themes where identified …

‐mediated anti‐consumption. Research limitations/implications – Multi‐dimensional conceptualization of resistance is applicable to …

consumption by consumers. This has the potential to inform retailers and farm producers, as well as organizations that provide …Purpose – The purpose of this paper is to illustrate the potential of material‐semiotic ontology to the field of anti‐consumption … aspects of consumption/anti‐consumption and consumer resistance/domination that challenges those dualisms as organizing …

Purpose – This paper aims to study consumer resistance and anti‐consumption in the context of illegal downloading of … careers identified shed light on the social construction of resistant identities and specific consumption practices in which … anti‐consumption in a mundane context. Practical implications – This study could help economic actors to improve their …

behaviours. More particularly it focuses on the deviant behaviours of consumers in a commercial or consumption situation and on …Purpose – The purpose of this paper is to address an under‐researched issue in marketing, atypical consumption … work articulates the concepts of deviance, resistance and anti‐consumption. It looks at the interactions between these …

relate similarities and differences of the AVM with the anti‐consumption of other products. Design/methodology/approach – The …) driving the anti‐consumption of vaccines. Second, it explains why the AVM is a unique and paradoxical form of anti‐consumption …. Third, although much anti‐consumption behaviour is motivated by the belief that rejecting certain acts of consumption may be …