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Unmasking the ambushers: conce...
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Quester, Pascale
73
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16
Farrelly, Francis
10
Veale, Roberta
9
Merunka, Dwight
6
Quester, Pascale G.
6
Rampersad, Giselle
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Tarabashkina, Liudmila
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Troshani, Indrit
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European journal of marketing : EJM
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Production and operations management : an international journal of the Production and Operations Management Society
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ECONIS (ZBW)
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61
Satisfaction with university-industry relationships: the impact of commitment, trust and championship
Plewa, Carolin
;
Quester, Pascale
- In:
International journal of technology transfer and …
5
(
2006
)
1-2
,
pp. 79-101
Persistent link: https://www.econbiz.de/10006011014
Saved in:
62
Competitive advantage through sponsorship: A conceptual model and research propositions
Fahy, John
;
Farrelly, Francis
;
Quester, Pascale
- In:
European journal of marketing : EJM
38
(
2004
)
8
,
pp. 1013
Persistent link: https://www.econbiz.de/10006079662
Saved in:
63
The effects of market orientation on trust and commitment: The case of the sponsorship business-to-business relationship
Farrelly, Francis
;
Quester, Pascale
- In:
European journal of marketing : EJM
37
(
2003
)
3
,
pp. 530-553
Persistent link: https://www.econbiz.de/10006084792
Saved in:
64
Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
Farrelly, Francis
;
Quester, Pascale
;
Greyser, Stephen A.
- In:
Journal of advertising research
45
(
2005
)
3
,
pp. 339-348
Persistent link: https://www.econbiz.de/10006499574
Saved in:
65
Management of networks involving Technology Transfer from public to private sector: a conceptual framework
Rampersad, Giselle
;
Quester, Pascale
;
Troshani, Indrit
- In:
International journal of technology transfer and …
8
(
2009
)
2
,
pp. 121-141
Persistent link: https://www.econbiz.de/10008271410
Saved in:
66
Examining network factors: commitment, trust, coordination and harmony
Rampersad, Giselle
;
Quester, Pascale
;
Troshani, Indrit
- In:
The journal of business & industrial marketing
25
(
2010
)
7
,
pp. 487-501
Persistent link: https://www.econbiz.de/10008451234
Saved in:
67
TheAustralian Cricket Board (ACB) : mapping corporate relations
Farrelly, Francis
;
Quester, Pascale
;
Smolianov, Peter
- In:
Corporate communications : an international journal
3
(
1998
)
4
,
pp. 150-156
Persistent link: https://www.econbiz.de/10008715410
Saved in:
68
Sponsorship returns : the value of naming rights
Quester, Pascale
- In:
Corporate communications : an international journal
2
(
1997
)
3
,
pp. 101-108
Persistent link: https://www.econbiz.de/10008715440
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69
Choosing Your Future: Temporal Distance and the Balance between Self-Control and Indulgence
Quester, Pascale
;
Steyer, Alexandre
- In:
Journal of consumer research : JCR ; an …
36
(
2010
)
6
,
pp. 1002-1016
Persistent link: https://www.econbiz.de/10008396532
Saved in:
70
Country equity: Conceptualization and empirical evidence
Pappu, Ravi
;
Quester, Pascale
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 276-292
Persistent link: https://www.econbiz.de/10008409542
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