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Firat, A. Fuat; Venkatesh, Alladi - 2009

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Joy, Annamma; Venkatesh, Alladi; Deschenes, Jonathan - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 556-566

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Aggarwal, Praveen; Vaidyanathan, Rajiv; Venkatesh, Alladi - In: Journal of retailing 85 (2009) 2, pp. 145-158

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Venkatesh, Alladi; Peñaloza, Lisa - In: Does marketing need reform? : fresh perspectives on the …, (pp. 134-150). 2006

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Venkatesh, Alladi; Joy, Annamma; Sherry, John F.; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 459-470

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Ertimur, Burçak; Venkatesh, Alladi - In: Australasian marketing journal 18 (2010) 4, pp. 256-263

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Peñaloza, Lisa; Venkatesh, Alladi - 2008

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Venkatesh, Alladi; Wilemon, David - In: The Columbia journal of world business : publ. … 15 (1980) 3, pp. 67-74

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Kniazeva, Maria; Venkatesh, Alladi - In: Journal of consumer behaviour : an international … 6 (2007) 6, pp. 419-435

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Shankar, Venkatesh; Venkatesh, Alladi; Hofacker, Charles; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 111-120

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