Castaño, Raquel; Perez, María Eugenia; Quintanilla, … - In: Qualitative Market Research: An International Journal 13 (2010) 1, pp. 45-57
Purpose – The purpose of this paper is to provide a framework on the experience of cross‐border shopping. This …. Findings – The findings highlight different processes associated with the experience of cross‐border shopping. First, each … their shopping patterns, generating important consequences for both the Mexican and North American economies. Originality …