Discusses the transition between multinational and global business orientation and the implications for the industrial corporation′s marketing information systems. Presents a framework for analyzing a corporation′s pretransition status and designing strategies for the transition. Concludes...

States that information regarding the trading environment and customers is essential if a firm′s marketing is to be effective. Describes the two sources: primary, e.g. salespeople and distributors; and secondary such as statistical research. Examines the development of the cheaper primary...

EXPRESS (a language used to define standard data models) is used to develop data models for products, categories, and chain stores allowing for ISO‐integrated product data management. By applying EXPRESS to the task of managing product and market information, retail data are integrated in a...

There would appear to be a view in common currency that IT is revolutionizing marketing, offering the possibilities of enhanced operational efficiency, the facilitation of the development of innovative products and services as well as the potential for reconfiguring marketing in the...

In the face of the failure of command economic systems and the introduction of free‐market principles in Central and Eastern Europe, there will be an increasing need to provide timely and relevant information to business people who may be interested in marketing their products or services to...

Purpose – This paper aims to suggest an empirically based typology of hotels according to their marketing information systems (MrkIS) configurations. The study seeks to examine major antecedents of the effectiveness of MrkIS and their influence on the adoption of specific marketing...

So far there has been a lack of consideration of core philosophies in the literature on Marketing Information Systems Design. Three possible paradigms which could be used are discussed, namely the prescriptive approach, positivism and phenomenology. The possibility of combining paradigms is also...

In marketing literature the popular and commonly used concept of marketing information systems (MkIS) seems to be based on an assumption that, in order to improve the effectiveness of marketing, the MkIS must be the integrated totality of its major components. Separates the concept of functional...

Analyses traditional management marketing information systems (MkIS) as well as the more operational day‐to‐day sales and marketing process‐oriented MkIS, by the type of use and organizational position of users. Presents a framework relating MkIS to other organizational IS, based on...

Suggests that one of the constraints in developing a marketing information system is in the interaction between the systems and personnel involved in gathering, processing and communicating that information. Proposes that a marketing information system is only effective in relation to the...