Discusses decisions faced by marketing managers and whether answers to some important questions can be successfully answered. Examines marketing information systems (MIS) components – the data bank, the model bank, the measurement statistics bank, and the system user interface. Posits that...

Discusses how marketing principles and techniques can be of considerable value both in the design and operation of library and information services. Stresses, however, that information services have different characteristics which, at the same time, warn against injudicious use of marketing...

Looks at the problems and methods of providing companies with detailed information about their own sales and marketing costs. Shows how a database can be constructed using the concept of marketing cost analysis. Describes profitability analysis for customers, products and any market segment...

Describes a model for adapting successful bidding strategies, placing it in the context of a company's overall structure and competitive strategy. Lists the benefits of the decision system approach, revealing it to be a useful tool in a management information and control system.

Provides an examination of the marketing mix budgeting procedure. Gives a model information framework which acts as a basis for data search in the corporate marketing activity, and investigates the effect of data imperfection.

Examines computerised marketing information systems and considers the implications of their role and the major characteristics of such systems and discusses the DEMON model in detail. States that a system is a set of components which interact in a certain manner to achieve its goals; an open...

Considers marketing information and channel relationship issues raised by the commercialization of EFTPoS systems. Discusses the role and experience of the retailer, banker and consumer, and their evolving relationship in the context of electronic payment systems. Drawing on previous analysis of...

The intensity of competition has increased within the retail banking industries in virtually all developed economies. Creating a sustainable competitive advantage, therefore, has become of paramount importance. One way through which retail banks have sought to create this sustainable competitive...

Imagine walking into your local bank to be greeted by a friendly assistant who, after asking only for your name (no account code or reference number), then has access to all of your details enabling him or her to serve you immediately. While you are being served, the assistant observes that you...

One of the drivers of both strategy and success in the marketplace is the role of market intelligence. Samples a broad cross section of firms regarding their level of MI activity; MI data sources and MI accountability. Regarding MI activity and its value to consumer/competitive intelligence,...