This research examines the ability of six popular Web search engines, individually and collectively, to locate Web pages containing common marketing/management phrases. We propose and validate a model for search engine performance that is able to represent key patterns of coverage and overlap...

Статья посвящена проблемам маркетингового анализа рынка благоустройства и озеленения. Рассмотрены сложности, возникающие при проведении маркетингового...

В статье рассмотрены вопросы создания эффективных маркетинговых служб в управленческих структурах регионального уровня. Раскрыто значение целостной системы...

Th is paper presents a survey of the characteristics of marketing information systems (MkIS) and marketing information usage within Slovenian tourism companies. In order to investigate the overall status of MkIS, a questionnaire based on theoretical background and previous research was created....

The leading tendency of the modern stage of development of the world economy, which determines its development, is globalisation. Processes of globalisation of the most important spheres of life and activity of the humanity have impact on the mechanisms of formation of economic subjects. Such...

Purpose – The paper aims to establish which formally and informally published sources of knowledge were mainly used by executives in the computer service industry to obtain knowledge of current developments in the field of marketing and to examine the purposes for which the knowledge gathered...

Examines the underlying determinants of in‐store information search for a Christmas clothing gift, specifically focusing on gender differences. Two non‐personal (general and specific) and one personal (sales clerk assistance) in‐store information search domains were obtained from the...

With growing competition and the increasing complexity of commercial information, interpersonal communication continues to be important to marketers. Market mavens, those consumers with general product knowledge that act as disseminators of product information, play a central role in influencing...

Purpose – Thrift shopping (the buying of previously owned products) provides products and shopping pleasure for consumers of all economic levels, however, little is known about how information regarding thrift shopping is acquired by consumers. This research aims to investigate whether there...

Purpose – The need for better links to the market as well as improved internal sharing and use of market information has been stressed as central for market‐oriented product development. This paper aims to suggest a conceptual model for the identification of relevant market information...