Examines the relationships between the frequency of expert system use and the system′s hardware, access location, and features. Also examines the relationship between the expert system′s hardware and access location. The study is empirical, using a survey of marketing executives who work...

The knowledge‐based view of the firm suggests that knowledge is the firm’s key resource for creating and sustaining economic rent. This perspective raises an important question for marketers: What is marketing knowledge? We argue first that marketing knowledge resides in three key marketing...

Purpose – The purpose of this paper is to propose and examine streams in the literature related to academic publishing, with a focus on works in marketing. The content of the works within each theme are then explored to identify what issues have been examined and their implications....

Focuses on the problems for marketing executives of the implementation, rather than just those of the generation, of marketing strategies, and the inevitable associated organisational change involved. Conceptually, the focus is on the impact of the “corporate environment” on the marketing...

Discusses the issues raised by general criticism of the traditional accounting‐based analysis of profitability and in particular of data quality and relevance, from the perspective of strategic marketing decisions. The major validity problem of profitability analysis is related to the...

States that knowledge drawn from relevant dimensions of reality answers questions about the ultimate end of the world. Marketing technologies are appropriate means for achieving four states that reduce probabilities of an apocalyptic doomsday: population stabilization, health maintenance,...

The aim of the following discussion is to present the division of markets into marketplace and marketspace and evaluate the significance of virtual value chains in opening up further possibilities in the marketplace and marketspace. Against this background, it will, second, be argued that...

Effective marketing is considered widely to be of critical, if not overwhelming importance to the achievement of competitive success. Organised around six key stages of the marketing process, a summarised review is therefore presented of the empirical research into successful marketing practice....

User perceptions of organisational dimensions which may impinge upon the successful implementation of information systems are here measured, and those perceptions related to system use. Research data from 84 users of marketing information systems in 33 companies were collected. Overall...