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ECONIS (ZBW)
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121
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
122
Editorial : variability in marketing communications reserach and an editorial request for replication studies
Kitchen, Philip J.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011536024
Saved in:
123
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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124
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
Saved in:
125
The effects of information at tourism destinations : a model proposal
Ortega Martínez, Enrique
;
Rodríguez Herráez, Beatriz
; …
- In:
The marketing review
14
(
2014
)
2
,
pp. 111-129
Persistent link: https://www.econbiz.de/10010417125
Saved in:
126
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Word of mouth and social media
,
(pp. 4-4-19)
.
2014
Persistent link: https://www.econbiz.de/10010409817
Saved in:
127
Word of mouth and social media
Kimmel, Allan J.
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010413386
Saved in:
128
Practitioners' perceptions of advertising strategies for digital media
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 709-725
Persistent link: https://www.econbiz.de/10008758529
Saved in:
129
Marketing a consumer durable brand in Malaysia : a conjoint analysis and market simulation
Fon Sim Ong
;
Kitchen, Philip J.
;
Shih Shiuan Chew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 507-515
Persistent link: https://www.econbiz.de/10008772887
Saved in:
130
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
The evolution of integrated marketing communications : …
,
(pp. 123-130)
.
2011
Persistent link: https://www.econbiz.de/10009232915
Saved in:
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