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The diversity of advertising formats and the need to revisit the empirical bases of IMC : editorial
Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 4, pp. 329-330
Persistent link: https://www.econbiz.de/10011743957
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Brickbats and bouquets for marketing
Kitchen, Philip J.; Sheth, Jagdish N. - In: European journal of marketing : EJM 50 (2016) 11, pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
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Editorial: the complexities of online/offline communications
Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 2, pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
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Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity
Mosca, Fabrizio; Kitchen, Philip J.; Chiaudano, Valentina - In: Developing successful global strategies for marketing …, (pp. 81-100). 2021
Persistent link: https://www.econbiz.de/10012521623
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The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel; Leicht, Thomas; Pellicelli, Michela; … - In: Journal of strategic marketing 26 (2018) 8, pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
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BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.; Nelson, Richard Alan; Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 7, pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
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Getting the best out of celebrity endorsers - Take care picking your celebrity, but don't ignore the bandwagon.
Erdogan, Zafer; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 4, pp. 17-20
Persistent link: https://www.econbiz.de/10006786813
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CORPORATE REPUTATION - Who is responsible for corporate communications? Brand communication isn't just a marketing function. Today it ought to be the CEO who sets the tone.
Buckingham, Ian; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 7, pp. 44-46
Persistent link: https://www.econbiz.de/10006751342
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IMC: New horizon-false dawn for a marketplace in turmoil?
Kitchen, Philip; Schultz, Don - In: Journal of marketing communications 15 (2009) 2, pp. 197-204
Persistent link: https://www.econbiz.de/10008270444
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Practitioners' perceptions of advertising strategies for digital media
Truong, Yann; McColl, Rod; Kitchen, Philip - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 709-727
Persistent link: https://www.econbiz.de/10008735157