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In memoriam of professor Lynne Eagle

Kitchen, Philip J.; Bulmer, Sandy - In: Journal of marketing communications 28 (2022) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10012697017

Celebrity ambassador/celebrity endorsement : takes a licking but keeps on ticking

Proctor, Tony; Kitchen, Philip J. - In: Journal of strategic marketing 27 (2019) 5, pp. 373-387

Persistent link: https://www.econbiz.de/10012202758

BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand

Kanso, Ali M.; Nelson, Richard Alan; Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 7, pp. 703-731

Persistent link: https://www.econbiz.de/10012314011

Editorial: in memory of Don E. Schultz

Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 6, pp. 571-574

Persistent link: https://www.econbiz.de/10012263747

Online purchasing : the role of web experience factors

Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282

Persistent link: https://www.econbiz.de/10012106625

Discovering surrogate branding via online image development : a case from India

Jain, Varsha; Kitchen, Philip J.; Ganesh B. E.; Garg, … - In: International journal of management concepts and … 12 (2019) 3, pp. 342-359

Persistent link: https://www.econbiz.de/10012105416

Uncovering the relationships between aspirations and luxury brand preference

Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of product & brand management 19 (2010) 5, pp. 346-355

Persistent link: https://www.econbiz.de/10008658563

Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity

Mosca, Fabrizio; Kitchen, Philip J.; Chiaudano, Valentina - In: Developing successful global strategies for marketing …, (pp. 81-100). 2021

Persistent link: https://www.econbiz.de/10012521623

Integrated Marketing Communications : A Global Brand-Driven Approach

Kitchen, Philip J.; Tourky, Marwa E. - 2022 - 2nd ed. 2022.

1. Introduction to Communicating Globally: An Integrated Marketing Approach -- 2. Transitioning in the Marketplaces and -spaces of 2020 and Beyond -- 3. The Global Marketplace -- 4. How Marketing Communication Works -- 5. Integrated Communication or Integrated Marketing Communication -- 6....

Persistent link: https://www.econbiz.de/10012814724

The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context

Ben Youssef, Kamel; Leicht, Thomas; Pellicelli, Michela; … - In: Journal of strategic marketing 26 (2018) 8, pp. 723-739

Persistent link: https://www.econbiz.de/10011978586

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