This paper builds upon work already completed by the authors on the nature of the link between internal communication and the successful implementation of change management programmes in Northern Ireland companies. During 1999 and 2000 the theoretical foundation in the requisite areas of this...

Purpose – The purpose of this paper is to apply pragmatic and practical perspectives to the transferability of research findings by examining the potential of structuration to serve as the relationship marketing meta‐theory. Design/methodology/approach – The paper revisits the advanced...

Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables....

The concept of Integrated Marketing Communications (IMC) is receiving increasing attention in many academic and practioner media, primarily from an organisational perspective. Yet, influence of integrated communications programmes on consumers is difficult to establish in the literature....

Purpose – The purpose of this article was to discuss the phenomenon of international talent mobility and competition in relation to China's engagement in the “talent war” for attracting, retaining and managing global talents, from a policy perspective. Design/methodology/approach – The...