In environments with widespread corruption, most business leaders hesitate to take a firm stand against corruption. However, research conducted in Egypt, Zimbabwe, and India shows that organizations should view building a strong ethical reputation in such environments as an opportunity to...

This chapter reviews the research on marketing and reputation relevant to professional service firms (PSFs). Although there has been relatively little research to date, we organise the material by problematising the issue of marketing within PSFs before introducing reputation and using a...

Purpose -- This paper addresses the paradox that individuals face in seeking to both generate new ideas and be committed to delivering standardised processes in a creative industry. We explore this tension in order to better understand how synergistic benefits are reaped at the intersection of...

Learning ObjectivesThe aim of this chapter is to:• Introduce the concept of corporate reputation.• Highlight the importance of reputation for organizations as well as for cities and countries.• Underscore the connection between reputation and international human resource management...