Narrow search
Showing 1 - 10 of 265
Cover Image
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Cover Image
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: European journal of marketing : EJM 51 (2017) 3, pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Cover Image
A review of psycho- vs. socio-linguistics theories : an application to marketing research
Alcántara-Pilar, Juan Miguel; Barrio-García, Salvador del - In: Analyzing the cultural diversity of consumers in the …, (pp. 227-255). 2015
Persistent link: https://www.econbiz.de/10011396940
Cover Image
The moderating role of language on perceived risk and information-processing online
Alcántara-Pilar, Juan Miguel; Barrio-García, Salvador del - In: Analyzing the cultural diversity of consumers in the …, (pp. 320-345). 2015
Persistent link: https://www.econbiz.de/10011396958
Cover Image
Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305438
Cover Image
Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305472
Cover Image
Motivational duality in online consumer behaviour : website usability and flow state as moderating factors
Alcántara-Pilar, Juan Miguel; Barrio-García, Salvador del - In: International journal of business and economics 14 (2015) 1, pp. 79-104
Persistent link: https://www.econbiz.de/10011316492
Cover Image
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco; Porcu, Lucia; Barrio-García, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
Cover Image
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia; Barrio-García, Salvador del; … - In: Bridging the gap between advertising academia and practice, (pp. 281-295). 2017
Persistent link: https://www.econbiz.de/10011540401
Cover Image
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 121-141
Persistent link: https://www.econbiz.de/10011687906