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Making the decision to move to retirement housing

Gibler, Karen Martin; Lumpkin, James R.; Moschis, George P. - In: Journal of Consumer Marketing 15 (1998) 1, pp. 44-54

Factors such as retirement and declining health may trigger older Americans to move into retirement housing. Most mature consumers make this decision in consultation with their family. Understanding the timing and decision‐making process is necessary to properly position and promote retirement...

Persistent link: https://www.econbiz.de/10014849195

Is lifestyle an important factor in the purchase of OTC drugs by the elderly?

Shufeldt, Lois; Oates, Barbara; Vaught, Bobby - In: Journal of Consumer Marketing 15 (1998) 2, pp. 111-124

The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more robust technique of identifying distinct categories of the 65 and older market. An activities, interests, and...

Persistent link: https://www.econbiz.de/10014849199

The influence of consumption situation and product involvement over consumers’ use of product attribute

Quester, Pascale G.; Smart, Justin - In: Journal of Consumer Marketing 15 (1998) 3, pp. 220-238

A conjoint analysis study of consumers’ choice of a popular product examined whether consumption situation and involvement influenced significantly the importance allocated by consumers to a number of key attributes determined by a sample of experts and product users. A large sample drawn from...

Persistent link: https://www.econbiz.de/10014849204

The use of franchising as a growth strategy by US restaurant franchisors

Sen, Kabir C. - In: Journal of Consumer Marketing 15 (1998) 4, pp. 397-407

The paper summarizes predictions about the use of franchising as an expansion strategy and examines them through an empirical investigation of a sample of restaurant franchisors. The restaurant industry is an appropriate field for such an investigation as franchising is extensively used in this...

Persistent link: https://www.econbiz.de/10014849215

Convergent marketing: executing on the promise of 1:1

McEachern, Carla E. - In: Journal of Consumer Marketing 15 (1998) 5, pp. 481-490

more effectively meet the needs of customers. Argues that in this climate customer‐centric marketing is more effective than …‐centric approach to marketing. There are six guiding principles to convergent marketing: understanding who the customers are and what … they value; selecting customers carefully; designing products and services that deliver the desired value; designing …

Persistent link: https://www.econbiz.de/10014849218

Using database marketing techniques to enhance your one‐to‐one marketing initiatives

Kahan, Ron - In: Journal of Consumer Marketing 15 (1998) 5, pp. 491-493

, marketers can garner a clear understanding of what customers and prospects “look like”. Reviews the processes involved in …

Persistent link: https://www.econbiz.de/10014849219

Using mini‐concepts to identify opportunities for really new product functions

Durgee, Jeffrey F.; Colarelli O’Connor, Gina; … - In: Journal of Consumer Marketing 15 (1998) 6, pp. 525-543

Develops and refines a new way to generate and identify opportunities for really new product functions. Considers that the role played by marketing research in really new products is limited. Traditional marketing research methods here are largely confined to asking people about problems with...

Persistent link: https://www.econbiz.de/10014849221

Consumer preferences for forthcoming innovations: the case of high definition television

Sultan, Fareena - In: Journal of Consumer Marketing 16 (1999) 1, pp. 24-41

Examines consumer preferences for forthcoming technological innovations. Studies consumer response to different levels of technology over time. Looks at preferences for existing and intermediate technologies when future ones are expected. Focuses on technological consumer durables that are...

Persistent link: https://www.econbiz.de/10014849228

A conceptual model of US consumer willingness‐to‐pay for environmentally certified wood products

Vlosky, Richard P.; Ozanne, Lucie K.; Fontenot, Renée J. - In: Journal of Consumer Marketing 16 (1999) 2, pp. 122-140

Global industrialization and the subsequent dwindling of many natural resources have become elements for product differentiation in marketing. Environmental certification programs are increasingly being recognized as significant market‐based tools for linking manufacturing and consumer...

Persistent link: https://www.econbiz.de/10014849233

Consumer preferences for foreign and domestic products

Knight, Gary A. - In: Journal of Consumer Marketing 16 (1999) 2, pp. 151-162

Compares consumer preferences for goods made abroad and in the home country by both foreign and home‐country firms. These preferences and the intervening role of price‐quality attributes are assessed in an empirical study using conjoint analysis and a MANOVA procedure. Results suggest that...

Persistent link: https://www.econbiz.de/10014849236