Maintains that many services marketing strategies have been based on four commonly accepted dimensions. Empirically tests these dimensions to determine if they are relevant for developing services marketing strategies in consumer markets. Shows that while they perceive significant differences...

Purpose – The purpose of this paper is to investigate the perceptions toward issues and benefits of ISO 9000 certification in seven different productive firms of a company leader in the production and commercialization of heating systems for water and environment, for industrial and domestic...

An overwhelming majority of consumers have stated that their product purchase decisions are, at least in part, influenced by their view of the parent company′s environmental concern and image as an environmental “good citizen”. In response to this, national and local manufacturers and...

Discusses and attempts to anticipate the changes in consumer attitudes and behaviors which may result from the growing importance of digital information technology. Based on a survey conducted among early adopters of the technology, the “telecommuters”, finds a high incidence of pet...