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Influential factors of online fraud occurrence in retailing banking sectors from a global prospective

Sun, Yan; Davidson, Ian - In: Information & Computer Security 23 (2015) 1, pp. 3-19

benefit financial organisations and local authorities in strengthening customers’ education and improving policymaking. The … collected in both countries. Findings – The findings provide solid understanding of customers’ behaviours towards online … customers are aware of banking policies and practices to some extent. Particularly in China, customers’ satisfaction level is …

Persistent link: https://www.econbiz.de/10014754846

Managing perceived risk for customer retention in e-commerce

Yen, Yung-Shen - In: Information & Computer Security 23 (2015) 2, pp. 145-160

can reduce customers’ perceived risk to increase switching costs against the competition for customer retention in e-commerce. …

Persistent link: https://www.econbiz.de/10014754901

Consumers’ attitudes towards online and mobile banking in China

Laforet, Sylvie; Li, Xiaoyan - In: International Journal of Bank Marketing 23 (2005) 5, pp. 362-380

Purpose – The aim of this study is to investigate the market status for online/mobile banking in China. With the recent and forecasted high growth of Chinese electronic banking, it has the potential to develop into a world‐scale internet economy and requires examination....

Persistent link: https://www.econbiz.de/10014759857

Babbling before banking? Online communities and pre‐purchase information seeking

Berger, Sven C.; Messerschmidt, Christian M. - In: International Journal of Bank Marketing 27 (2009) 6, pp. 446-466

Purpose – The purpose of this paper is to explain the use of online communities for information seeking in the financial products purchasing process and identify relevant usage antecedents. Design/methodology/approach – A theoretical framework is proposed based on the three dimensions...

Persistent link: https://www.econbiz.de/10014759969

Measuring purchase decision involvement for financial services: comparison of the Zaichkowsky and Mittal scales

Foxall, Gordon R.; Pallister, John G. - In: International Journal of Bank Marketing 16 (1998) 5, pp. 180-194

A random sample of 308 UK consumers was used to compare two scales for the measurement of consumer involvement ‐ Zaichkowsky’s revised Personal Involvement Inventory and Mittal’s Purchase‐decision Involvement Scale ‐ in terms of internal reliability, dimensionality, convergent...

Persistent link: https://www.econbiz.de/10014760303

Retail bargaining behaviour of American and Chinese customers

Lee, Don Y. - In: European Journal of Marketing 34 (2000) 1/2, pp. 190-206

Reports on a cross‐cultural study of retail bargaining behaviour between American and Chinese customers. The framework …. The respondents were 100 American and 100 Chinese Singaporean customers. The findings of this study suggest that the … customers. The study also found that Chinese people have a higher level of bargaining intention and a more competitive …

Persistent link: https://www.econbiz.de/10014721904

Environmentally responsible purchase behaviour: a test of a consumer model

Follows, Scott B.; Jobber, David - In: European Journal of Marketing 34 (2000) 5/6, pp. 723-746

A consumer model of environmentally responsible purchase behaviour was tested using covariance structural analysis. The model successfully predicted the purchase of environmentally responsible and non‐responsible product alternatives. A hierarchial relationship from values to product specific...

Persistent link: https://www.econbiz.de/10014721927

The contextual stance in consumer research

Foxall, Gordon R. - In: European Journal of Marketing 34 (2000) 7, pp. 768-779

The nature of interpretive consumer research is examined within the context of the contribution to the growth of knowledge played by the proliferation of tenaciously‐held rival theories. Dennett’s intentional stance is contrasted with a contextual stance in which behaviour is controlled by a...

Persistent link: https://www.econbiz.de/10014721928

Why divide consumer and organizational buyer behaviour?

Wilson, Dominic F. - In: European Journal of Marketing 34 (2000) 7, pp. 780-796

The implicit distinction in the buyer behaviour literature between the contexts of consumer markets and organizational markets has lead to a bifurcated approach to the development of buyer behaviour theory. While useful, even necessary, for teaching and planning purposes, this distinction is...

Persistent link: https://www.econbiz.de/10014721929

Relationship marketing in consumer markets – Rhetoric or reality?

O’Malley, Lisa; Tynan, Caroline - In: European Journal of Marketing 34 (2000) 7, pp. 797-815

Relationship marketing (RM) was conceived as an approach to industrial and service markets, and was considered inappropriate in other marketing contexts. Recently, however, the domain of RM has been extended to incorporate innovative applications in mass consumer markets. Much has changed in a...

Persistent link: https://www.econbiz.de/10014721930