In this article the authors present the results of recent research into the much neglected, but increasingly important, area of marketing information systems in banking. Interviews were conducted with most of the major UK banks, the results of which, combined with literature review, give insight...

The level of contact by government and non‐government organisations with local companies has intensified in recent years. Sheffield is used as a case study to show that the level of contact with local businesses can be considerable. This level of contact has led to a growing chorus of...

Aspects of research conducted among financial institutions, specifically building societies, banks, charge card operators and insurance groups are discussed. Within the context of trends in, and growing deregulation of, the financial sector, the role is examined of the marketing information...