relations, from the perspective of ethics. To answer in which way PR-associations consider ethics as one of the objectives of …. Nevertheless, the majority of analysed professional associations are aware of the importance of ethics in public relations and of … their own strategical role in the field of public relations ethics. …

making strategies widely discussed in the literature. Our results reveal that strategy approaches for making profits based on … capabilities and market orientation approaches seem to fair much better. For scholars involved in the teaching of strategy, this … study clearly demonstrates that ethics cannot be ignored in the classroom. For corporate strategists, examining their …

Strategy formation traditionally involves the use analytical tools and highly structured processes (Heracleous, 1998 … issues and testing of assumptions in strategy making, (Christensen, 1997; Mason and Mitroff, 1981), however theorists and … practitioners in the past decade have identified a shift to more emergent characteristics in the strategy making process combining …