Purpose: The purpose of this paper is to provide fresh insights into rural artisanal activities in a developing world context. It highlights key determinants of the decision to engage in an artisanal business and the challenges that impact upon the growth of these activities....

Purpose: The purpose of this paper is to examine the attributes of the Igbos in Eastern Nigeria and the underlying factors influencing their entrepreneurial behaviour. More specifically, the study highlights the links between family, culture, institution and entrepreneurial behaviour in the...

Purpose: The purpose of this paper is to explore the motivations underpinning the foreign direct investment (FDI) activities, including the location and entry mode decisions, of nascent multinational enterprises (MNEs) from West Africa. Design/methodology/approach: This research adopted a case...

Purpose: This study aims to highlight a series of accidents epitomized by the success of a music artist, bringing three streams of literature together – pop culture, entrepreneurship and place branding. Design/methodology/approach: Using an illustrative case of a 2012 YouTube hit song, Oppan...

Purpose: The transition from multichannel to omnichannel retailing requires a better conceptualisation, especially for customer experience in smart shopping malls. Therefore, this study aims to propose a theoretical model that captures customers’ omnichannel experiences in smart shopping...

Purpose: This study investigates and contextualises the Igbo Traditional Business School (ITBS) and planned entrepreneurial behaviour across Nigerian higher education sector in a period of crisis occasioned by the COVID-19 pandemic. Design/methodology/approach: The study is based on a...

Purpose: The purpose of this paper is to explore opportunities and challenges of accelerating digital entrepreneurship development in key economic growth sectors in West Africa. Design/methodology/approach: The study uses case illustrations from the media and agriculture sectors to highlight...