continue to find a robust audience in societies with similar gender stereotypes in their folklore and where women today … on the depiction of risk and gender roles. Films that promote risk-taking sell more in entrepreneurial societies today …, rooted in traditions where characters pursue dangerous tasks successfully. Films portraying women in stereotypical roles …

A number of top executive women were interviewed to determine their beliefs concerning the needs of women for … and skills development needs remain important, while no current concern was found for training concerning stereotyping …

remain that women must surmount for gender equality to be achieved. The paper concludes by briefly examining one initiative … working pro-actively to remove these barriers, providing women with greater opportunities to pursue non-traditional careers. … stereotyped employment and attract women to non-traditional, male-dominated industries such as construction. Thus, it seems timely …

Over the years, research studies have found sex stereotyping in television advertisements. However, those studies …