, but not limited to, its origin, hidden reasons and its management, the role of gender is examined. Our research reveals … that despite the commonly‐held and entrenched view that women are largely responsible for instigating and perpetuating …

gender stereotypes within the advertising of educational/non‐educational children's games. Design/methodology/approach – A …: males being shown as the main characters in educational adverts compared to non‐educational adverts; gender stereotypes … analysis of television advertisements for games aimed at children. It reveals the amount of stereotyping found in general …

impact of gender stereotypes and the perception of women as the “weaker sex”. In addition, attempts to highlight …Reviews some of the issues that prevent men and women working together effectively in organizations. Explores the … organizational strategies that would ensure the successful working practice of men and women in organizations.  …

demonstrate that the preference for women aligns with the observed trend of narrowing the employment gender gap in survey data. …In this study, we investigate the extent and mechanisms of gender-based discrimination in urban Ecuador's hiring … practices, a critical issue for understanding persistent gender disparities and informing policy. Using an artifactual field …

students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and … portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The … from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged …