Purpose – The purpose of this paper is to discuss how text messaging offers a variety of ways to stay vital and visible to younger patrons with whom libraries most need to establish a relationship to ensure their future. Design/methodology/approach – The paper discusses narrowcasting,...

Purpose – Aims to present a pragmatic method for long‐term forecasting and to illustrate its usage with the results of a recent case study to forecast future demand for mobile communications services. Design/methodology/approach – A scenario construction methodology is explained in detail....

Purpose – This paper aims to study how three incumbent mobile network operators (MNOs) in Germany forecasted, framed and responded in terms of their strategy to the emergence of the wireless local area network technology (W‐LAN) and how they interpreted this potential technological...

Purpose – Mobile communication has grown beyond its original scope and scale, and mobile operators have played a significant role in this phenomenon. Since the mobile operator business is highly regulated, the authors aim to analyze the effects of regulation on the industry during the period...

Purpose – The purpose of this paper is to describe an adaptive approach for diagnosing faulty nodes in a wireless mobile environment. Design/methodology/approach – Based on a diagnosis approach that has been previously developed for wired networks. A discussion of the novel diagnosis...

Purpose – The purpose of this paper is to examine the relationship between customer service skills and customers' loyalty through examining the mediation effect of customer satisfaction dimensions in Jordan's mobile service operators. Design/methodology/approach – To achieve the research...