Showing 1 - 10 of 35,859
counterfeit drugs in emerging markets. Design/methodology/approach – This article proposes a framework for using pharmaceutical …
Persistent link: https://www.econbiz.de/10009188277
investigation takes advantage of a large database with information about prices of identical drugs sold across Central American …. Findings – Results show that there are significant differences in the prices of identical drugs across the Central American … compared. This investigation uses prices of identical drugs, rather than constructed price indices, to study cross …
Persistent link: https://www.econbiz.de/10014795802
essential drugs to the government health care which is a positive measure in ensuring `health for all’. [GIDR WP No. 161]. …
Persistent link: https://www.econbiz.de/10004990961
Risky health behaviors such as smoking, drinking alcohol, drug use, unprotected sex, and poor diets and sedentary lifestyles (leading to obesity) are a major source of preventable deaths. This chapter overviews the theoretical frameworks for, and empirical evidence on, the economics of risky...
Persistent link: https://www.econbiz.de/10014025585
The role of intuition receives little attention in the literature on organizational creativity. This paper describes a study of the role of intuition and its implications for organizational creativity within pharmaceutical research. The study applies French philosopher Bergson's philosophy of...
Persistent link: https://www.econbiz.de/10014721070
Purpose – To delineate confusions and uncertainties of the issues surrounding those criticisms. Critics assert that all marketing of medical products is abusive, while actual impacts are disputed. Design/methodology/approach – Pulling from past commentaries on pharmaceutical marketing and...
Persistent link: https://www.econbiz.de/10014848491
‐the‐counter (OTC) pharmaceutical drugs market. Design/methodology/approach – Data on sales, price, direct‐to‐physicians (DTP …) advertising, and direct‐to‐consumers (DTC) advertising for three Rx drugs categories and two OTC drugs categories were obtained … – There is a significant order of entry effect on market share in both Rx and OTC drugs categories. This effect is higher in …
Persistent link: https://www.econbiz.de/10014795776
Purpose – The use of drugs outside the approved indication, called off‐label use, is a growing phenomenon in medical … other comparable drugs approved for the treatment of neovascular AMD. The van Westendorp PSM method found for Avastin used … €90 ($124) and €310 ($428). The discussion provides further implications for pricing strategies for new drugs. Originality …
Persistent link: https://www.econbiz.de/10014795798
the industry's future must be accompanied by a concerted effort to communicate and market the importance drugs play in …
Persistent link: https://www.econbiz.de/10014795799
of OTC drug advertising. Findings – Most pharmaceutical advertising studies have focused on prescription drugs, including …
Persistent link: https://www.econbiz.de/10014795830