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Consumer behaviour
9
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India
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Unternehmenserfolg
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Großbritannien
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Relationship marketing
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Mukherjee, Avinandan
144
Nath, Prithwiraj
32
Malhotra, Neeru
25
Ramanathan, Ramakrishnan
9
He, Hongwei
8
Onel, Naz
8
Shamdasani, Prem
8
Limbu, Yam
5
Haider, Muhiuddin
4
Misra, Ram
4
Peterson, Richard
4
Pinto, Mary Beth
4
Roy, Rahul
4
Varma, Arup
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Black, Andrew
3
Budhwar, Pawan S.
3
Mavondo, Felix
3
McGinnis, John
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McKechnie, Sally
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Muyldermans, Luc
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Pal, Manabendra Nath
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Wanasika, Isaac
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Shainesh, G.
2
Singh, Ramendra
2
Tzokas, Nikolaos
2
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2
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International Journal of Pharmaceutical and Healthcare Marketing
38
International journal of pharmaceutical and healthcare marketing : IJPHM
19
The journal of services marketing
7
The service industries journal
6
Journal of Services Marketing
5
Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
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4
Journal of Indian Business Research
3
Psychology & marketing
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European Journal of Marketing
2
International journal of quality & reliability management
2
Journal of marketing communications
2
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2
Management decision : MD
2
Psychology & Marketing
2
The Service Industries Journal
2
Business ethics : a European review
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economic and political weekly : a Sameeksha Trust publ
1
Environment, Development and Sustainability
1
European journal of marketing : EJM
1
Information systems management
1
International Journal of Bank Marketing
1
International Journal of Quality & Reliability Management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of pharmaceutical and healthcare marketing
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International journal of production economics
1
International journal of service industry management : IJSIM
1
International marketing review
1
International studies of management and organization
1
Journal of Business Research
1
Journal of Modelling in Management
1
Journal of modelling in management
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management Decision
1
Technological forecasting & social change : an international journal
1
The international journal of human resource management
1
Working paper series / Bradford University School of Management
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ECONIS (ZBW)
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Other ZBW resources
55
OLC EcoSci
34
RePEc
4
BASE
2
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51
Analysis of neonatal health in South Asia
Haider, Muhiuddin
;
Mukherjee, Avinandan
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
1
,
pp. 40-59
Persistent link: https://www.econbiz.de/10008653390
Saved in:
52
Insights into the Indian call centre industry : can internal marketing help tackle high employee turnover?
Budhwar, Pawan S.
;
Varma, Arup
;
Malhotra, Neeru
; …
- In:
The journal of services marketing
23
(
2009
)
5
,
pp. 351-362
Persistent link: https://www.econbiz.de/10009525728
Saved in:
53
Call center services
Mukherjee, Avinandan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009525742
Saved in:
54
Understanding environmentally sensitive consumer behaviour : an integrative research perspective
Onel, Naz
;
Mukherjee, Avinandan
- In:
World journal of entrepreneurship, management and …
11
(
2015
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011302513
Saved in:
55
Service quality of frontline employees : a profile deviation analysis
Malhotra, Neeru
;
Mavondo, Felix
;
Mukherjee, Avinandan
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1338-1344
Persistent link: https://www.econbiz.de/10009756006
Saved in:
56
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
57
Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237501
Saved in:
58
Winning the hearts and minds of business intelligence users : the role of metadata
Foshay, Neil
;
Taylor, Andrew
;
Mukherjee, Avinandan
- In:
Information systems management
31
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010383202
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59
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
60
A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
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