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A shift in power? : value co-creation through successful crowdfunding

Laffey, Des; Durkin, Mark; Cummins, Darryl; Gandy, Anthony - In: Technological forecasting & social change : an … 172 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10013174393

Examining SME engagement with local government clients : a design school model for the marketing of digital transformation services

Durkin, Mark; Perez, Eva - In: The marketing review 17 (2017) 3, pp. 259-281

Persistent link: https://www.econbiz.de/10011853762

Marketing to the mature learner: exploring the role of web communications

Durkin, Mark; Filbey, Leanna; McCartan-Quinn, Danielle - In: The Service Industries Journal 34 (2014) 1, pp. 56-70

At a time of great change within the higher education sector, this paper focuses on the challenges facing marketers in the UK's higher education industry. Specifically, the research identifies the extent to which university marketing managers are conscious of the importance of market...

Persistent link: https://www.econbiz.de/10010952258

Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory

Simmons, Geoffrey; Durkin, Mark - In: Marketing theory 23 (2023) 4, pp. 607-629

Persistent link: https://www.econbiz.de/10014631364

Small Business-Bank Relationships and the Role of Internet Banking

Howcroft, Barry; Durkin, Mark; Armstrong, Gillian; … - In: The service industries journal 27 (2007) 7-8, pp. 947-962

Persistent link: https://www.econbiz.de/10007887395

On e-banking adoption: from banker perception to customer reality

Durkin, Mark; O'Donnell, Aodheen; Mullholland, Gwyneth; … - In: Journal of strategic marketing 15 (2007) 2, pp. 237-252

Persistent link: https://www.econbiz.de/10007739481

Understanding registration influences for electronic banking

Durkin, Mark - In: The international review of retail, distribution and … 17 (2007) 3, pp. 219-232

Persistent link: https://www.econbiz.de/10007740939

On the role of bank staff in online customer purchase

Durkin, Mark - In: Marketing intelligence & planning 25 (2007) 1, pp. 82-97

Persistent link: https://www.econbiz.de/10007596934

Co-destruction of value in context : cases from retail banking

Worthington, Steve; Durkin, Mark - In: The marketing review 12 (2012) 3, pp. 291-307

Persistent link: https://www.econbiz.de/10010096288

Banking support for entrepreneurial new venturers: Toward greater mutual understanding

Durkin, Mark; McGowan, Pauric; Babb, Carla - In: Journal of small business and enterprise development 20 (2013) 2, pp. 420-433

Persistent link: https://www.econbiz.de/10010131763