Purpose – In this editorial the Guest Editor attempts to link the idea of sustainable development in Africa to the different contributions that have been made by papers written on varied business disciplines. Design/methodology/approach – The papers in this special issue represent “best...

It is well known in the toy entertainment industry that children have a strong relationship with the characters and stories of various well known entertainment property toy brands (e.g. Mattel, 2005; Pecora, 1998; Miller, 1998; Cross, 1997). This paper presents branding insights and findings from a content...