Zain, Osman M.; Yasin, Norjaya M. - In: International Journal of Retail & Distribution Management 25 (1997) 4, pp. 138-145
There has been a proliferation of studies on product perceptions based on the country of origin. Most of these studies … vast new market opportunities for businesses. However, successful marketing can only be achieved through knowledge about … the market, including perceptions of imported products. Aims to contribute to the limited knowledge about market …