Bradley, Laura; Stewart, Kate - In: Marketing Intelligence & Planning 21 (2003) 5, pp. 272-281
to change the structure and nature of banking. Many banks have adopted the Internet as a delivery channel (indeed, some … banks have set up as Internet‐only delivery). This paper reports a Delphi study of the Internet momentum in banking … banking. The results show that Internet banking is a very important issue in retail banking. However, the Internet will …