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The Internet approach has a unique placement technology of the economic propaganda message and has an innovative … campaign for development and maximization of the marketing message effectiveness, as well as information distribution and a …, there are specific channels that help companies to locate their desired audience. The Internet approach is exposed to …
Persistent link: https://www.econbiz.de/10005057122
This article deals with the topic of distribution in the hotel industry, considering the recent evolution of Ict. In … Ict and e-channels with a case analysis of two leaders in the online distribution of hotels considered to be relevant for …
Persistent link: https://www.econbiz.de/10010789088
principalement été orientée dans trois directions : 1.l'évolution chronologique annuelle de la structure de distribution des ventes 2 ….les oppositions canal Internet vs. canal traditionnel 3.La différenciation de la structure des ventes selon les périodes …
Persistent link: https://www.econbiz.de/10008792581
in the Internet. Feldstein's distributional charateristic method and the safety net approach are considered and compared … with first best solutions. The conclusion drawn is that it may be more adequate to the Internet case to resort to the …
Persistent link: https://www.econbiz.de/10005434988
The Internet is an important new channel for commerce in a wide range of industries. While the opportunities afforded … Internet and in particular the World Wide Web will affect established industries. In this article we analyse the value chain of … played by intermediaries in the distribution chain and explore the threats and opportunities that the emergence of the …
Persistent link: https://www.econbiz.de/10014828003
supply‐chain management complexity are partly attributed to the Internet, through its more recent business acceptance and … commercial use. Deals with new competitive challenges being realised from the unprecedented speed of growth of the Internet and …
Persistent link: https://www.econbiz.de/10014793383
Prior to the economic reform movement, China’s centrally planned, three‐tier system dominated the distribution sector …’s distribution system lies somewhere between these two modes. Since the reform, China’s government has been encouraging export …‐oriented foreign firms’ investments in free trade zones along the coast. Foreign firms do not enjoy the same inland distribution and …
Persistent link: https://www.econbiz.de/10014793483
, including direct mail in Japan, home shopping and distribution networks; and applications of the Internet in the logistics field …
Persistent link: https://www.econbiz.de/10014794199
Purpose – The purpose of this paper is to examine the demand curve for information on tourism destinations and accommodation. The current study compares the demand curves for this information to trends described by Chris Anderson as the “long tail”. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014873962
Persistent link: https://www.econbiz.de/10004889568