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Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent

Ilicic, Jasmina; Blakemore, Jason - In: Journal of promotion management : JPM 21 (2015) 5, pp. 614-629

Persistent link: https://www.econbiz.de/10011433573

Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

memes. This study aims to close this knowledge gap and tests, if memes have a positive effect on consumers' attitude towards …

Persistent link: https://www.econbiz.de/10014516159

Impact of materialism on purchase intention of sustainable luxury goods : an empirical study in India

Jaspreet Kaur; Parida, Ratri; Ghosh, Sanjukta; Lavuri, … - In: Society and business review 17 (2022) 1, pp. 22-44

Persistent link: https://www.econbiz.de/10012886340

Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising

Ghosh, Priyam; Lakavath, Mothilal; Somaskandan, Karthikeyan - In: South Asian journal of marketing 3 (2022) 2, pp. 97-115

Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers …' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative judgments, affective … response and general attitude toward ad was examined. Furthermore, reliability as a moderator in the relationship between …

Persistent link: https://www.econbiz.de/10014226226

Sponsorship-linked marketing : sport consumers' attitudes and behaviors

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: International journal of innovation and technology … 19 (2022) 5, pp. 1-22

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The impact of digital influencers on consumer behavior : towards a conceptual framework of purchase intention

Dada, Shehrazed; Jazi, Salima - In: Brand, Label, and Product Intelligence : Second …, (pp. 195-205). 2022

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Online food delivery services and consumers' purchase intention: Integration of theory of planned behavior, theory of perceived risk, and the elaboration likelihood model

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The importance of trust factor in the intentions to purchase Islamic insurance (takaful) in Indonesia

Poan, Roy; Merizka, Valencya Engla; Komalasari, Farida - In: Journal of Islamic marketing 13 (2022) 12, pp. 2630-2648

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Consumer purchase intention of social enterprise products : mediating role of emotional value

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Assessing customers' attitude towards online apparel shopping : a three-way interaction model

Patel, Ashok Kumar; Anurag Singh; Rana, Nripendra P.; … - In: Journal of business research : JBR 164 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014303772