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A decision support system framework to track consumer sentiments in social media
Nave, Marta; Rita, Paulo; Guerreiro, João Pedro Silva … - In: Journal of hospitality marketing & management 27 (2018) 6, pp. 693-710
Persistent link: https://www.econbiz.de/10011919958
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Factors influencing hotels' online prices
Moro, Sérgio; Rita, Paulo; Oliveira, Cristina - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 443-464
Persistent link: https://www.econbiz.de/10011880439
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On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões; Rita, Paulo; Santos, Zélia Raposo - In: Journal of retailing and consumer services 43 (2018), pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
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Unveiling the features of successful eBay smartphone sellers
Silva, Ana Teresa; Moro, Sérgio; Rita, Paulo; Cortez, Paulo - In: Journal of retailing and consumer services 43 (2018), pp. 311-324
Persistent link: https://www.econbiz.de/10011883219
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The effects of privacy concerns, perceived risk and trust on online purchasing behaviour
Fortes, Nuno; Rita, Paulo; Pagani, Margherita - In: International journal of internet marketing and … 11 (2017) 4, pp. 307-329
Persistent link: https://www.econbiz.de/10011858799
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Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela; Rita, Paulo; Salgueiro, Maria de Fátima - In: Journal of marketing communications 24 (2018) 2, pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
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Assessing relevancy of ICT driven consumer empowerment for business
Pires, Guilherme; Rita, Paulo; Stanton, John - 2010
Persistent link: https://www.econbiz.de/10011929796
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
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Stripping customers' feedback on hotels through data mining : the case of Las Vegas Strip
Moro, Sérgio; Rita, Paulo; Coelho, Joana - In: Tourism management perspectives : TMP 23 (2017), pp. 41-52
Persistent link: https://www.econbiz.de/10011775218