Purpose The purpose of the article is to present an innovative tool to support tourism managers and professionals in their decision-making process: the strategic agenda for tourism and the priorities for action. Design/methodology/approach In this article, the authors explain a process for...

Purpose The purpose of this article is to critically review the contributions made by the global trends issue participants on how tourism will impact people and planet and so provide answers to the strategic question defined for this global trends issue. Design/methodology/approach A content...

Purpose In this article, the authors introduce the strategic question and demonstrate its relevance to society and for organizations. They also profile the articles selected for the annual global trends issue and explain how they illustrate the various angles on how tourism is impacting people...

Purpose The article aims to introduce the strategic question and demonstrate its relevance and reality. It also profiles the articles selected for the annual global trends issue and explains how they illustrate the various angles impacting the adoption of a new paradigm to measure tourism...

Purpose The study explores the concept of sustainability as a measure of tourism success from the perspectives of the Portuguese Promotional Tourism Boards. Design/methodology/approach The study reviews current approaches to defining sustainability and explores how this can contribute to...

Purpose The purpose of this article is to critically review the contributions made by the global trends issue participants and to present the lines of action in the form of a proposal for measuring tourism success that is based on a clear move towards sustainability. Design/methodology/approach...

Purpose: This paper aims to present an automated literature analysis to unveil the drivers for incorporating social media in tourism and hospitality brand strategies. Design/methodology/approach: To gather relevant literature, Google Scholar was queried with “brand”/“branding” and...

Purpose: This paper aims to identify the main themes shared in online reviews by airline travellers, as well as which of these themes were linked with higher and lower value for money ratings. Design/methodology/approach: The research used mixed content analyses (i.e. quantitative and...